We are seeing profound shifts that technology and digital transformation are bringing us to deliver innovate differently. These changes are influencing all of our worlds, allowing a very different “connecting” innovation to come into play and provide ‘greater value’
I have argued in the past that innovation management needs to radically adjust, it requires being designed differently, it needs to be highly adaptive, technology driven.
In my opinion, it needs to be……..
based on the thinking around the shift from products to solutions, from transactions to building far more value-adding ongoing relationships, from a supplier of product services into highly valued network partnerships, exploring innovation across all options.
instead of delivering on discrete elements; this requires managing the whole ecosystem of the innovation design differently through technology where platforms dominate and transformation becomes an ongoing process to evolve the business model, so as to seek out constantly changing market opportunities, in agile, adaptive and fluid ways, for successful innovation outcomes, that meet those real customer needs.
I’d like to offer some views, partly looking out to the future, partly considering what is potentially within our grasp, if we step back and rethink innovation design. So here I offer some parts of this design, my thinking out loud, somewhat in random order and some of the reasons why
Lets be perfectly clear: Nothing succeeds in isolation anymore, it needs fully connecting up, to bring increased value to the market and customer needs.
There are major shifts taking shape. What is radically changing how we innovate? We are seeing a significant acceleration of innovative collaborations through ecosystems. We are increasingly recognizing all the different collaborative tools increasingly at our disposal We are exploring both platforms and forming ecosystems to radically alter the competitive edge previously seen to reside inside the single company.
The real need is delivering a new integrated innovation engagement platform
Without a doubt, digital and physical do operate at really very different speeds. We need not only a new innovation management system, we need a modern engagement platform.
The growing pressure will be demanded to find solutions that provide a cohesive and business-focused approach to the new social enterprise where we seek engagement at scale into multiple arrays of communities and advocates that has data and innovation as their operating core.
Innovation needs a connected fitness, this posting site is dedicated to exploring the needs to build a real innovation capacity.